UX/UI designer

Case Study:
Pet Adoption

"Pawsitive: Where Forever Homes Begin and Hearts Find Fur-ever Joy."

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Product Overview

Pawsitive is a user-friendly mobile application designed to provide real-time access to local pet adoption centers. It enables users to conveniently explore nearby adoption facilities, compare their proximity, and schedule appointments for cat or dog adoption based on their preferences.


  • UX Research

  • UI Design

  • UX Design


  • Figma

Case Study: Pet Adoption

Problem Statement

Identifying and addressing the key challenges faced by individuals seeking to adopt a cat or dog, encompassing their needs, motivations, and the obstacles they encounter during the adoption process.


Empower individuals in search of a furry companion by facilitating a seamless and informed pet adoption process, ensuring they find the perfect cat or dog to enrich their lives.

Case Study: Pet Adoption
Case Study: Pet Adoption

Target audience

The target audience for those interested in adopting a dog or cat primarily includes individuals and families seeking to welcome a new furry companion into their homes, ranging from pet enthusiasts and first-time pet owners to those interested in animal rescue and adoption advocacy.


  • User Research Interviews

  • Comparative & Competitive Analysis

  • Personas

  • Branding

  • Site Map

  • user flow

  • Low-Fideality Wireframes

  • Mid-Fideality Wireframe

  • High-Fideality Wireframe

  • Final Wireframes

  • Prototype

Case Study: Pet Adoption

Interview Findings

Adopting a dog or cat is awesome and can make life better in many ways. These furry friends bring lots of joy and companionship, making each day brighter. Dogs are super loyal and friendly, making them great buddies who love going on walks and keeping you active. Some dog breeds also help with security, alerting you to anything unusual. Cats are cool too, with their independent yet loving nature. They can be a calming presence, easing stress and offering emotional support. Having a dog or cat also adds a routine to your day and teaches important skills like time management and empathy. Plus, when you adopt from a shelter or rescue, you're not only getting a new friend but also helping out a pet in need. It's a win-win, making both you and your furry friend happy!

Pain Points

Adopting a dog or cat is super fun, but there are things to think about to make sure it's a great experience for everyone. Here are some good things and a few challenges:

Good Things:

  • Dogs and cats are awesome companions who give lots of love and make life happier.

  • They bring a sense of fulfillment and can be great friends for families and individuals.


  • Taking care of pets needs time and money for things like walks, grooming, and visits to the vet.

  • Behavioral issues might pop up, and training takes patience.

  • Finding pet-friendly housing can be tricky, and allergies might be a concern.

  • Emotional attachments to pets can be tough during big life changes like moving or health issues.

Being ready for both the good and challenging parts is key to having a happy and lasting connection with your new furry friend!

Case Study: Pet Adoption

Comparative & Competitive analysis

In the realm of pet adoption platforms, several key players offer unique features and services to connect potential pet parents with furry companions. Analyzing platforms like Petfinder, Adopt-a-Pet, ASPCA, and Rescue Me provides insights into their strengths and areas for improvement.

  • Petfinder:

    • Established and widely recognized platform.

    • Extensive database of adoptable pets from various shelters.

    • User-friendly interface for streamlined searches.

  • Adopt-a-Pet:

    • Collaborates with over 21,000 shelters and rescues.

    • Advanced search filters for personalized pet matching.

    • Virtual adoption events and resources for pet parents.

  • ASPCA:

    • Trusted and renowned organization with a focus on animal welfare.

    • Provides comprehensive resources for pet care and adoption.

    • Strong emphasis on advocacy and education.

  • Rescue Me:

    • Dedicated to various animal types, including dogs, cats, and horses.

    • Direct connection with rescue organizations and individuals.

    • Emphasizes transparency in the adoption process.

Key Insights:

  • User Experience:

    • Evaluate the ease of use and navigation on each platform.

    • Consider the effectiveness of search filters and matching algorithms.

  • Pet Selection:

    • Compare the variety and availability of adoptable pets.

    • Assess the inclusion of detailed profiles and images for each animal.

  • Additional Features:

    • Examine the presence of educational resources and adoption events.

    • Investigate any unique features or partnerships that set each platform apart.

  • Community Engagement:

    • Analyze user reviews and testimonials for insights into user satisfaction.

    • Consider the level of engagement with social media and community forums.

A thorough competitive analysis of these platforms allows for a comprehensive understanding of the market landscape, aiding in the identification of opportunities for improvement and innovation in the pet adoption industry.

Case Study: Pet Adoption

User Persona

James is a 50-year-old professional working in the tech industry, dedicating long hours to his job. His work requires intense focus, often resulting in spending extended periods at home. While James excels in his career, he's become increasingly aware of the toll it takes on his well-being. Working from home has left him feeling isolated, with a desire for companionship and a longing for a healthier work-life balance. James is conscious of the need to spend more time outdoors and engage in activities beyond his work desk. He envisions adopting a dog as a solution to combat loneliness, infuse joy into his routine, and motivate him to step outside for regular walks.

Pain Points:

  • Too Much Time Working:

    • Struggles with maintaining a healthy work-life balance.

    • Feels overwhelmed by the demands of his job, leading to extended work hours.

  • Too Lonely Working at Home:

    • Experiences isolation and a lack of social interaction while working remotely.

    • Desires companionship to make his home environment more vibrant.

  • Not Enough Outside Time:

    • Recognizes the importance of spending time outdoors for mental and physical well-being.

    • Feels a disconnect from nature and desires activities that promote an active lifestyle.

  • Wanting to Adopt a Dog:

    • Sees pet adoption as a solution to alleviate loneliness and bring joy into his life.

    • Envisions a furry companion that can motivate him to step outside, offering both companionship and an incentive for outdoor activities.

Understanding James's persona and pain points allows for tailored solutions, such as a pet adoption platform that not only connects him with a suitable canine companion but also provides resources to support his desire for a healthier work-life balance.

Case Study: Pet Adoption

UI Components

Making a UI component for a pet adoption app is super important because it helps the app look and feel awesome for people using it. Think of the UI component as the building blocks that make everything in the app look the same and work smoothly. With things like buttons and forms all looking consistent, it's way easier for users, like our friend James, to understand and enjoy the app. A good UI component not only makes the app pretty but also makes it easy for James to explore, find pets, and go through the adoption process without getting confused. Plus, it makes things faster for the people building the app, so they can create a great-looking and professional app in less time. So, having a well-crafted UI component is a must to make the pet adoption app not just good-looking but also super easy and fun for everyone to use.

Case Study: Pet Adoption


Making a sitemap for a pet adoption app is like creating a map so that everyone using the app, including friends like James, can easily find what they're looking for. It's a plan that shows how different parts of the app, like home, search, pet profiles, adoption steps, and account settings, are all connected. This helps users explore and adopt pets without getting lost. The sitemap is like a guide for the people building the app too, so everyone knows how things fit together. Overall, a good sitemap makes the pet adoption app easy to use, less confusing, and more enjoyable for everyone involved.

Case Study: Pet Adoption

Lo-Fi Wireframe

Starting with simple sketches is a great idea when making a pet adoption app. These sketches are like the first drafts of how the app will look and work. Designers can quickly try out different ideas for layout, features, and how things will work together. These sketches focus on the basic structure and how the app will function, so it's easy to try out new ideas and make changes fast. This is super helpful in the beginning, as it gets the design team working together and getting feedback. The sketches are like a quick guide to show how the app will look before spending time on detailed designs. They help make sure important things like pet profiles, search features, and the adoption steps are well thought out and user-friendly. In a nutshell, starting with these simple sketches is the first step to creating a great pet adoption app.

Mid-Fi Wireframe

Making mid-fidelity designs for a pet adoption app is a really important step in creating the app. These designs find a good balance between keeping things simple and adding more details. Unlike the first sketches, mid-fi designs show a clearer picture of how the app will actually look and work. Designers can focus on refining important stuff like pet profiles, search features, and the adoption steps more precisely. This is super helpful for the people who are going to use the app and for those building it, giving them a better idea of how everything will come together. Mid-fi designs also help get feedback early on, making sure any needed changes are made before making the final, polished designs. Mid-fidelity designs bring the app closer to what it will really be, making the whole design process smoother and more efficient.

Hi-Fi Wireframe

Designing high-fidelity screens for the pet adoption app involved a detailed and iterative process to bring the envisioned user experience to life. The following steps highlight the key aspects of this hi-fi design journey:

  • Visual Enhancement:

    • Focused on improving color schemes, typography, and icons for a pleasing design.

  • Detailed Interactions:

    • Added thoughtful interactions and animations for a more engaging user experience.

  • Feedback Incorporation:

    • Gathered continuous feedback to adjust screens and meet user expectations.

  • Brand Consistency:

    • Ensured visual consistency with established brand guidelines for recognition.

  • User Testing Readiness:

    • Prepared hi-fi screens for user testing to assess usability and functionality.

  • Developer Collaboration:

    • Provided clear design specifications for a smooth transition to development.

This hi-fi design process aimed to create screens that not only met the functional requirements of the pet adoption app but also provided an engaging and delightful visual experience for users.

Revision and feedback

Getting feedback

Receiving feedback is crucial for refining and enhancing the Pawsitive Pet Adoption App. The main points for revision and feedback revolve around improving user experience, functionality, and overall appeal. Users input on the app's ease of use, clarity in navigation, and intuitiveness should guide revisions. Additionally, feedback on the effectiveness of features like pet profiles, search functionalities, and the adoption process is essential for refining and optimizing these components. Addressing any pain points highlighted by users, such as time and financial commitments, will contribute to a more user-friendly and accessible app. Suggestions on improving the visual elements, including color schemes, imagery, and overall aesthetics, can be valuable for enhancing the app's appeal. Regularly seeking user feedback throughout the development process and iteratively incorporating suggested improvements will ensure that the Pawsitive Pet Adoption App evolves into a well-rounded, effective, and enjoyable platform for both potential adopters and their future furry companions.

Creating an account

  • Improved Sign-Up Process: Users expressed a desire for a more robust and secure sign-up process.

    • Streamlined Account Creation: Simplifying the steps involved in creating an account to enhance the user experience.

    • Enhanced Security Measures: Implementing additional security features to instill confidence in users during the sign-up process.

  • User Assurance: Addressing concerns related to user confidence and security during the initial stages of engagement with the pet adoption app.

  • Emphasis on Security: Ensuring that the sign-up process prioritizes user data protection and builds trust.

  • User-Friendly Approach: Focusing on creating a sign-up process that is not only secure but also user-friendly, encouraging more individuals to engage with the app.

Case Study: Pet Adoption

By incorporating these suggestions, the pet adoption app can create a more welcoming and secure environment for users, ultimately contributing to a positive overall experience.

Case Study: Pet Adoption
Case Study: Pet Adoption


In short, the Pawsitive Pet Adoption App case study shows how we designed an app with users and pets in mind. We started with ideas, made simple sketches, more detailed designs, and finally, polished screens. It was a process of improving and working together. Listening to users, keeping the look consistent, and adding thoughtful details made the app both good-looking and useful. We used a clear map, a good design base, and kept refining to ensure the app is easy for users like James. This sets the stage for a smooth development phase. The key lesson from this study is about putting users first, working together well, and thinking carefully when creating digital solutions. Pawsitively, our journey from idea to final screens shows our commitment to making an app that not only meets but goes beyond the expectations of users and the pet adoption community.