“Finally an app I can trust”
Theodore
UX/UI designer
Paycrave
IOS app that helps you order fast and easy from
your favorite Mexican restaurant
Overview
To create an app that allows the user to find local restaurants with ease and no hassle. We want the user to feel like it takes little steps to create an account and make an order that is ready to pickup.
My role:
Product strategy
Wireframes
UI Design & Prototyping
Illustration/Icon design
Paycrave users need a better way to order food faster
Design Process
Empathize - User Interview
Define - User Persona, user Journey Mapping
Ideate - Brain storming ideas, user flow, sketches
Build - Wireframes, Prototype
Test - Final UI Screens
The Challenge
Fast food restaurants don’t always have the most efficient way to order their food, some apps can be hard to understand and clunky to use. Other restaurant apps can have too many options and can be confusing.
Goal
The primary goal is to understand the users of Paycrave, and provide them a better and more efficient way to order food, so they can enjoy it and save time.
Research
Seeing what is out there
I started to look on the App Store and google to see similar apps and what the competition is. Chipotle and Subway app was a good example to what I wanted this app to be. I found Subway’s app a little clunky and hard to use at times, while Chipotle app was easy to navigate and make an order fast.
Define
Personas
After my research in creating a persona of targeting a specific age group. I referred the persona through the development of the app.
The persona focused on the frustrations and goals with the product.
User Journey
I mapped out the users’ steps to see how I could simplify their journey to help them reach their most important goals with the product.
Ideate
Defining Problem
Point of view = User’s + Insights + Needs
Brainstorming Solutions
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Build an app that let’s users control, and manage their
food orders
food orders
User flow
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Initial Sketches
I wanted to start out with some quick sketches of this app. See which screens I think has the most potential to flush out.
Build
Wireframes
Creating s wireframe based off their sketches has helped me in the final product.
Guiding Questions
Why was it useful to do this?
What kind of wireframes did you make?
Low fidelity or high fidelity?
What tool did you use for this?
Did you use them for testing?
How many iterations did you have?
Style guide for Paycrave
UI Kit
I created a style guide, that would help me in my design decisions for Paycrave.
This looks like a great app to try out!
Final UI Screens
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What’s next
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